EVENT START:

Mon

|

Feb 20, 2017

|

10:30am PST

EVENT END:

Mon

|

Feb 20, 2017

|

11:30am PST

TICKET

QTY

PRICE

FEE

Genereal Admission more info

 

$12.00

$1.18

As the first Latin American country to host the games, the preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexicos arrival in the developed world.

In his presentation, Luis M. Castaeda demonstrates how design projects of the 1968 Summer Olympics were used to create a spectacle of social harmony and why they were a paradigm-shifting event in the history of graphics, branding and architecture. The 1968 Games left a durable imprint on media culture at large, with unsuspected ramifications extending powerfully into the present.

Luis M Castaneda is the author of Spectacular Mexico: Design, Propaganda and the 1968 Olympics (University of Minnesota Press, 2014), for which he received a Graham Foundation for Advanced Studies grant to research, and of multiple essays and reviews in art, design and architectural publications. An assistant Professor of Art History at Syracuse University for 5 years, he has recently joined Mondo Labs, a full-service digital agency in NYC.

Ample free public parking is available in the public garage across from Palm Springs Art Museum.