EVENT START:

Fri

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Feb 24, 2017

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10:00am PST

EVENT END:

Fri

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Feb 24, 2017

|

11:00am PST

Online tickets are no longer available for this event.

In the late 1950s, the Institute of Personality Assessment and Research (IPAR) at UC Berkeley invited forty of the most creative architects of the time to come to campus for a three-day assessment. Saarinen, Neutra, Kahn, Johnson, Nelson and many others accepted the invitation and submitted themselves to 22-hours of testing in a campus facility. As the files of that investigation re-emerged sixty years later, an unparalleled portrayal of their inner worlds motivating their ambition and action became available. For these creatives, architecture was an outlet for an uncontainable energy whose roots were to be found in their life history.

The IPAR team was after clear answers to direct yet intangible questions: What makes individuals creative? What is their personality profile? What standards do they hold themselves to? What is creative about their work?

A watershed of files was generated in the course of this study. During Pierluigi Serrainos presentation, the audience will see for the first time the responses the architects themselves handwrote to questionnaires, multiple choices, narratives and hear never before played audios of their interviews and group discussions. A most representative sample of these investigative tools and the findings garnered will be shown to expose the viewer directly to what the scientists saw after their quest to capture, in a stable description, the creativity of the architects we so admire generations later for their enduring work.

Following the presentation, Pierluigi Serraino will sign copies of his book, “The Creative Architect: Inside the Great Midcentury Personality Study” Monacelli Press, 2016.

In addition to street parking, there is a free public parking garage located one block from CAMP, at the corner of S. Indian Canyon Drive and W. Baristo Road.