A Benefit for Aluminaire - Raymond Loewy House Tour and Reception

Event Starts: Fri , Feb 23, 2018 , 03:00pm PST

Event Ends: Fri , Feb 23, 2018 , 05:00pm PST

Tickets go on sale November 1, 2017 at 12pm PDT.
Event Description
Raymond Loewy (1893-1986), a prolific industrial designer, became a design legend in his own lifetime, having designed everything from automobile bodies (Studebaker Avanti), logos (Shell Oil, Exxon, Nabisco) to the Coca-Cola bottle, pencil sharpeners, furniture and locomotives. His designs became icons and his design philosophy still has an influence on the industrial design world today.

A brilliant creative mind, he also lived in a brilliantly creative home designed for him by desert modernist architect, Albert Frey (1903-1998). Constructed in 1946-47, Loewy's home is a modernist desert villa with a low-slung pavilion and plenty of glass providing striking views of desert, mountains, the pool and garden a completely private oasis. A house of demure size, but enormous impact.

The home, restored under the direction of Marmol Radziner in 2000, including the design of a complimentary stand-alone addition, is maintained in pristine condition, down to the free form, waist deep pool that famously extends into the living room. At one of the many legendary cocktails parties there, actor William Powell fell into the pool, landing upright with cocktail still in hand. Loewy, ever the gracious host, jumped right in behind him and called for another round of drinks!

This is an exceptional opportunity to experience this extraordinary home (listed in the National Register of Historic Places) while at the same time raise money for the 1931 Aluminaire House, designed by Albert Frey, and now stored in Palm Springs. When the new downtown park is complete, Aluminiare will be reconstructed there for permanent display. aluminaire.org Special guests will be Michael Schwarting and Frances Campani, the NY architects who have, for over 25 years, worked diligently to save, protect and document Aluminaire.

Includes complimentary valet parking (required), a wine and light canaps reception and a limited edition Aluminaire House poster designed by graphic artist, Gary Wexler. Ticket price, less $50, is tax deductible. Street address will print on the ticket once issued.
Event Restrictions

Includes complimentary valet parking (required), reception, tour and limited edition poster. Ages 12 and up, no pets, no smoking. No food or beverages inside home. Property is not wheelchair accessible.

The Aluminaire Foundation is an IRS 501(c)(3) California and New York registered nonprofit. Tax deductible up to $100 for Aluminaire Level or $200 for Friend of Frey Level. Fed. tax ID number is 45-2475132